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“No business model survives their first contact with the customer”, affirmed Steve Blank, the creator of the Lean Startup movement. However, we often fall in the trap of delaying our reality check, inmersed in perfecting our business plan, product or service.

Business Prototyping is often understood as a “minimum viable product/service”, but ultimately, what we are trying to build is a business that consists creates, delivers and captures value in the market. Business Prototyping is a set of tolos and techniques to quickly launch a business in the market to validate its potential, decrease uncertainty and increase chances of success.

What participants should expect to learn in the workshop:

• Tools and techniques to quickly launch a concept in the market
• Metrics to validate the desirability, business viability and feasibility
• Learn the mindset behind successful ventures

About the speaker

Blai Carandell is co-founder and Partner at NOBA Ventures, an innovation agency that supports companies to launch new products, services and business models in the market. He is also cofounder of Musicotec, a web-app for sound technicians with over 50,000 active users. Previously, he raised 365K€ as CEO of ôasys and was chosen for the Startupbootcamp Barcelona acceleration program. His previous background includes research in Think Tanks and Public Diplomacy institutes. He holds a Master’s Degree in International Relations from IBEI and a Bachelor’s Degree in Economics from Pompeu Fabra University and Julius Maximilians Würzburg Universität.

Check Blai Carandell on Linkedin

About the Entrepreneurship for Scientists Series

The Entrepreneurship for Scientists Series organized by the TU Wien Innovation Incubation Center (i²c) is targeting scientists who would like to enrich or develop a personal entrepreneurial skillset & business competencies, know more about opportunities how to navigate innovations from „the lab“ to society or who would simply like to engage in entrepreneurial thinking. These workshops are free of charge to scientists from all faculties and institutes of TU Wien. Registration required.

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