LinkedIn as a channel, Identifying your audience & content, Build a professional appearance, Hacking Linkedin live

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The course is broken down into 4 modules that have individual lessons. The first 3 Modules are more the fundaments and basic. The last module will be practical and experimental.

Module 1: LinkedIn as a channel

In this brief module, you’ll learn the system behind LinkedIn. Why it works to boost your network and how the algorithm works.

Module 2: Identifying your audience & Content

LinkedIn has a very powerful filter function. In this module, we will do an in depth look at how to leverage that power for your business by finding the right prospects and producing content they are interested in engaging with!

Module 3: Build a professional appearance that is attractive to that group

in the previous module, we’ve identified our ideal prospects and content they like to engage with. Now we are going to have a look at best practices on how to position our personal brand.

Module 4: Hacking Linkedin live

Here is where the magic happens. Here were going to scrape, segment and automate.

About the speakers

Rameez Okpalaugo is a seasoned growth hacker who has been in the field of digital marketing for the last +8 years. His entrepreneurial spirit led him to found a boutique gym called Gymclub.fitness and Okaygrowth™️, a growth hacking agency that helps companies scale by 10x. With his agency he managed to work as an interim CMO for various companies and startups, from being the Vice President of growth at a fintech company where he automated around 80,000 messages on social media to generating over 1 million euros in revenue for a legal tech startup.

He received his Magistrate degree in development studies and an ongoing master’s degree of environmental engineering, which he will most probably not finish. He is a consultant and coach for startups, helping them find their way to 10x.

Check Rameez Okpalaugo on Linkedin

About the Entrepreneurship for Scientists Series

The Entrepreneurship for Scientists Series organized by the TU Wien Innovation Incubation Center (i²c) is targeting scientists who would like to enrich or develop a personal entrepreneurial skillset & business competencies, know more about opportunities how to navigate innovations from „the lab“ to society or who would simply like to engage in entrepreneurial thinking. These workshops are free of charge to scientists from all faculties and institutes of TU Wien. Registration required.

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