F&I talk #72 with Laura Warnier (Chief Growth Officer @GoStudent)

TU Wien Innovation Incubation Center (TUW i²c)

Superscaling - How to drive international expansion while localizing product, service & messaging

EI 3 Sahulka Hörsaal  (Room code:  CF 02 05)

In this talk, Chief Growth Officer of GoStudent, Laura Warnier, will introduce listeners to the structures and processes needed to hypergrow a startup and drive international expansion. She will take you on a journey of how to build standardized structures for rapid expansion while localizing messaging, product and service to attract different markets. Also, don&#x27;t miss Laura diving into the topic of why finding the right talent and building a unique employer brand is crucial for succeeding in new markets.<h3>About the speaker</h3><a href="https://www.linkedin.com/in/laura-warnier/?originalSubdomain=at" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Laura Warnier</a> is Chief Growth Officer at the online tutoring platform <a href="https://www.gostudent.org/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">GoStudent</a>, recently valued at €3B. Laura joined GoStudent in 2018, as the company’s second full-time employee, to develop the commercial strategy. She built from scratch a scalable customer acquisition machine and grew the marketing and sales teams from 0 to +250 employees. In 2020, Laura started GoStudent’s international expansion. She launched the French market and created a playbook that enabled the scaleup to further expand to 15+ countries within a year. Laura is now leading Branding, Marketing, Partnerships and International Expansion. Born and raised in Belgium, Laura has spent the past ten years experiencing Europe. Living in London and Dublin, via Barcelona, Copenhagen and Berlin, she settled in Vienna five years ago. Laura holds a double master&#x27;s degree in international management from CEMS - the Global Alliance in Management Education - and the Louvain School of Management. She started her professional career at HelloFresh, Google and Telekom Austria, where she gained extensive experience in business development, sales and marketing. Right before joining GoStudent Laura built the paid performance marketing business at Improove Inc, an international advertising agency.<h3>About the Founder &amp; Investor Talks series</h3>The Founder &amp; Investor Talks, organized by the Innovation Incubation Center (i²c) at TU Wien, enable the audience to learn firsthand from experienced founders, investors and innovators, and get inspired by their success (and failure) stories. Our guest speakers share their international experiences, dos &amp; don’ts and lessons learned during an inspiring talk. Afterwards, the participants can ask all the burning questions during an interactive Q&amp;A.After the session, the attendees have the opportunity to network and mingle wit like-minded people while enjoying some free drinks provided by TUW i²c.We are looking forward to meeting you!_______________________________________________________________________________________
Important: 
*During the event, photographic and video material will be taken. Please inform the TUW i²c team at the venue in case you do not agree with appearing in this material. The photographic and video material taken at the event will be used by TUW i²c in printed and electronic media for promotional purposes.
**Please note that the 2.5G rule applies at this event (vaccinated and/or recovered or PCR tested - 48h). Wearing an FFP2 mask is mandatory.
***This event is scheduled to take place physically, but given the ongoing pandemic, be aware that that we may have to switch to online mode on short notice. In this case, you will be informed via email and a Zoom link will be provided.

F&I talk #72 with Laura Warnier (Chief Growth Officer @GoStudent)

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F&I talk #72 with Laura Warnier (Chief Growth Officer @GoStudent)

More events from TU Wien Innovation Incubation Center (TUW i²c)

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