Hands-on-Brands: Unlocking profitable and sustainable brand growth

Im Jahr 2005 als 1. Markenclub Österreichs in Wien gegründet, sind wir heute eine internationale Community. Aktiv in Österreich, Deutschland und der Schweiz. Uns alle vereint die Leidenschaft, die Marke aus gesamtunternehmerischer Perspektive zu betrachten. Sie ist für uns ein unerschöpfliches Thema, das uns antreibt und uns immer wieder neue Perspektiven auf die geschäftlichen Zusammenhänge eröffnet.

BRAND CLUB

digital, member-exclusive event series. Keynote speech by Heike Linnemann + joint discussion

Hands-on-Brands 2026

Kurz, pointiert, praxisnah. Hands-on-Brands ist die neue digitale Eventreihe des Brand Clubs – exklusiv für Mitglieder. In 15 Minuten Impuls und 45 Minuten Austausch bringen wir aktuelle Markenthemen direkt aus der Praxis auf den Punkt.

Hands-on Brands: The Brand Club's Digital Business BreakfastShort, to the point, and practical. Hands-on Brands is the Brand Club's new digital event series – exclusively for members.In a 15-minute presentation followed by 45 minutes of discussion, we get straight to the heart of current branding topics, drawing directly from practice.Our goal: to share valuable insights, provide fresh perspectives, and strengthen the community.

Insight #4: Unlocking profitable and sustainable brand growth. My learning from 4 turnaroundsNavigating a business turnaround is one of the most complex challenges in (brand) management.Today’s leaders face immense obstacles, from escalating costs to shifting consumer preferences. Yet, these challenges are not just part of the problem; they can also be the catalyst for growth: through a synergetic approach that puts people first and focuses on brand-building to unlock profitable growth.In this session, business and brand strategist Heike Linnemann shares her learning from navigating several business turnarounds, using examples to make it tangible. Heike Linnemann spent 20 years leading brands Procter &amp; Gamble, Wella, and KIKO Milano. She has a proven track record in business turnaround, including as CMO of KIKO Milano where she was part of the management team that led the business from near-bankruptcy to becoming the 3rd fastest-growing company worldwide in 2022. Today, she partners with ambitious Beauty &amp; Lifestyle scale-ups and SMEs to transform brand and marketing into powerful drivers of profitable, sustainable growth.

Note on participation for members: In order to activate the member tickets, the access code that was sent via the member newsletter must be entered under "Promotional code".This event series is aimed exclusively at Brand Club members. Would you like to become part of our community and benefit from member-exclusive content like this?For those interested, there is the opportunity to come and get a taste of this Hands-on-Brands event and get to know the club better. To do this, contact office@brand-club.net via email.

<h4>About Brand Club</h4>Founded in 2005 the Brand Club is a community of brand professionals across Austria, Germany, Switzerland and Liechtenstein. We are united by a passion to empower brand professionals to enhance their capabilities, making brands the driving force for business growth. This topic motivates us and constantly opens up new perspectives on business relationships.

Hands-on-Brands: Unlocking profitable and sustainable brand growth

More events from BRAND CLUB

Discover more events from BRAND CLUB, from Business to other experiences you might love.

Still looking for the right event?

Explore all online events to browse and filter by date, category, and more.

Hands-on-Brands: Unlocking profitable and sustainable brand growth

More events from BRAND CLUB

Discover more events from BRAND CLUB, from Business to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all online events to browse and filter by date, category, and more.