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The Storytellers' Exchange

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Event description
A monthly virtual café & networking group for oral storytellers. March 3rd: workshop on audience & creating a one-liner

About this Event

Details for March 3rd:

This month, we’re going to have a more structured meeting that focuses on our audience, and the BRAND story or one-liner that we want to communicate to each of our audiences. I am putting on my branding-marketing-consulting-facilitation hat on to run this event and will run a short workshop on how to create one-liner that explains what you do and why your audience should care – for each of your audiences.

After short introductions, here’s what we will do:

  • Identify our primary, and if you wish, secondary audiences
  • Go through the one-liner creation process – I’ll give you clear examples from a number of different sectors
  • Spend time individually to prepare one or more one-liners
  • Share our one-liners with others to get their feedback and suggestions
  • Brainstorm how we can use these one-liners to connect with possible customers and create more opportunities for (paid?) storytelling
  • Create a short action plan for ourselves to keep us accountable

We’ll wrap up with a reflection on the session, ideas for future sessions, and news.

In future months, we'll be looking at pricing, so if you can, please complete our Oral Storytellers Pricing Survey, too - that would really help!


We believe that oral storytelling in the online environment won't be going away any time soon, so we thought we'd organise a regular get-together for oral storytellers who want to network with like-minded tellers who understand that if you want to be a professional storyteller, it's important to work out how to make storytelling viable - financially, emotionally, and more!

Think of this as a place to explore "the business side of being a professional storyteller".

This is a facilitated event that will feature a monthly theme and opportunity to learn, breakout rooms and small group discussions, along with group sharing and reflections to benefit the group.

The format from March onwards will probably be 90 minutes, with 45 mins workshop/learning, and 45 minutes networking, but TBC.

Let's co-create something special in the storytelling community!

Grab a cup of coffee, tea or simply a glass of water, and join our monthly Zoom call at 6pm CET (5pm GMT/12pm EST/ 9:30pm PST/4:30am Sydney).

About the organiser:

Our Storytellers' Exchanges are organised and facilitated by Suzanne Whitby, known in the storytelling world by her stage name, Ziyadliwa. She is passionate about people, communication, connection, and of course, stories, and will be applying her facilitation and event-organising wizardry to make sure that events run smoothly and that each session sparkles!

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