Webinar: How can we build long-term financial well-being for families?

FREE REGISTRATION

For many people, early stage parenthood sparks the strongest motivation to start thinking long-term in their financial life. But while new parents begin to plan for their children’s future and their own, most support systems remain stuck in the present.

Supporting parents has never been more critical. Across Europe, declining birth rates, increasingly diverse family structures, and the compounding challenges of climate change, geopolitical instability, and other intersecting crises are reshaping what families need today.

In this webinar, we’ll explore how early stage parenthood can be a powerful opportunity to build long-term financial well-being.

Drawing on our lab’s research, we’ll share what families are experiencing today: how shifting family dynamics, economic pressures, and hopes for the future shape their financial lives. Our insights come from interviews with families, reviews of academic literature, stakeholder and signal mapping, and prototyping of potential solutions.

Register and join us for an open conversation about how these findings apply to your work and the systems you influence. Whether you work in policy, finance, healthcare, design, education or any other field, this is a space to exchange practices, name challenges, and imagine new possibilities. Together, we’ll reflect on how to design essential support systems that help families secure long-term financial well-being.

Speaker

Naoki Matsuyama is a researcher at Open Future Lab with a background in science, technology studies, and artistic research. He is a PhD candidate at the University of Applied Arts, Vienna, doing research on the co-development of technology and money and its relationship to experiences of time.

Moderator

Elin Helander is a cognitive scientist, entrepreneur, and founder of Placeholder, a company applying behavioral science to drive positive change. As a founding member of the Swedish fintech Dreams, she is a leading expert on financial well-being and has published books on behavioral economics. Elin works with researchers, companies, and policymakers to bridge science and real-world impact.

Explore the full report here: https://www.openfuturelab.org/project/navigating-parenthood/