Webinar: Presenting journey maps

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Talk and Q&A: How to present customer journey maps to different audiences?

About this event

In this webinar, we'll talk about presenting customer journey maps: How to approach different audiences, how to tailor journey map details to stakeholder groups, and about types of visualizations and exports for different use cases.

After this session, you'll know how to use journey maps as boundary objects to bridge organizational and communicational silos.

About this series

This series was initiated as a place for folks to learn more about service design and journey mapping software. Our co-founder and CEO Marc Stickdorn and the Smaply team share their experience on how to embed and scale service design in organizations.

The sessions usually kick off with a short introduction to the focus topic to bring everybody to the same page, followed by user questions and deep discussions of best practice examples.

About your host

Marc Stickdorn is co-founder and CEO of Smaply, as well as editor and co-author of the award-winning books "This is Service Design Thinking" and "This is Service Design Doing". He gives talks and workshops on service design and innovation and teaches at various business and design schools.

More of these sessions

Check out our prior sessions about strategic service design, journey mapping, and persona creation on our blog (, or listen to it on your favorite podcast channel (Spotify, Apple, Google Podcasts).

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Organiser Smaply

Organiser of Webinar: Presenting journey maps

Smaply ( is the team behind a web application for teams to digitize, centralize and standardize their customer experience insights. It makes it easy to collaborate on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports.

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