Website First Steps - Webinar / The Business of Small Business

If you are a sole trader or a freelancer, you probably LOVE what you are doing but you might find the “business” side of things less interesting. That’s what “The business of…” is all about. Each month, we offer mini-workshops and facilitated discussions for service-based businesses on topics as diverse as pricing, proposals, getting started with a website, marketing strategy, key messaging and more, and we tailor them for small businesses, facilitators, trainers, coaches, and storytellers.Our workshops are designed and delivered bySuzanne Whitby, a communication specialist with a particular interest in supporting and mentoring small business owners by sharing her experience and expertise of running successful service-based businesses for over 20 years.

The business of...

An information-packed, 90-minute virtual session that outlines what you need to know about planning a new website.

Ready to turn your idea into a reality? Need a website to act as your shop window? No idea where to start? Let me guide you through the “website maze”.We’ll start with the basics and cover:Website, blog, online shop, domains, hosting, what?! We’ll start by making sure that you know what your options are when it comes to your online presence so that you can decide what’s right for you.What are your options – DIY, get a specialist, do something in-between? We’ll talk about pros and cons, cost implications, what to do when you need to scale up, and the sort of questions you want to be asking experts.Planning makes perfectWe’ll think about what it is that you want to achieve, what sort of content and functionality you need on your site, and who you want to reach – this all feeds into deciding on the right option for you.Design, content, and SEOWe’ll discuss how a website or web presence attracts visitors, how content is still king (or queen!), what search engine optimisation is, and share some design tips.You’ll leave with a better understanding of what you need to think about BEFORE you start a website, and ideas about how to get started on your own, or with a professional. You’ll also receive lots of tips, links to resources, and ideas from Suzanne. You will have a chance to ask questions throughout the session, and learn from the questions that others ask, too.

Website First Steps - Webinar / The Business of Small Business

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Website First Steps - Webinar / The Business of Small Business

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