Anita Larsen

I’m Anita Larsen, Founder and Owner of LITA coaching, a business strategist who helps entrepreneurs simplify their planning, strengthen their operations, and make smarter, more strategic decisions. With a background spanning corporate leadership, marketing, operations, financial analysis, and business development, I bring a holistic, practical approach to business growth.

Through LITA Coaching, I focus on helping entrepreneurs cut through complexity, clarify their priorities, and build strategies they can actually execute. I host workshops and trainings centered around annual planning, business strategy, messaging refinement, operational clarity, and using modern tools (including AI) to make business easier, more efficient, and more sustainable.

My work is grounded in clarity, structure, and strategic focus, empowering entrepreneurs to lead their business with intention and confidence.