Anthony B. Holtz is the creator of the Adaptive Roadmap Canvas (ARC) and author of Evolving Forward: Adapt and Thrive - The ARC Playbook and Workbook. With over 20 years of experience as a business coach, transformation strategist, and lecturer, he has guided more than 10,000 students and professionals through complexity, change, and growth.

ARC is featured in his books alongside a foreword and real-world case studies by Joe Foster, visionary founder of Reebok, who has also contributed to ARC sessions as a guest speaker.

Anthony’s work is shaped by lived transformation — from post-Wall East Berlin to building digital ventures and supporting global teams. ARC reflects the clarity, adaptability, and alignment leaders need today.